Why every loaf matters Last summer, someone drove past the bakery in a white van and shouted out the window at the queue: “It’s only f* cking bread!”* We laughed... but it stuck with us. Is it really only bread? On the surface it seems pretty simple: Flour, water, yeast and salt. But our loaves start with the finest organic flour — often grown right here in East Anglia using regenerative farming methods. No additives, no preservatives and no nasties. They’re brought to life