It's only f*cking bread

“It’s only f*cking bread…”

Last summer, someone drove past the bakery and yelled at the queue:“It’s only f*cking bread!”*

We laughed… but it stuck with us.

Is it really only bread?

Our loaves start with the finest organic flour — often grown right here in East Anglia using regenerative farming methods.

They’re brought to life by Stinky Pete, our in-house starter who’s been bubbling away for three years (and moved here from Denmark).

Each loaf takes three days to make by hand. Dan mixes, shapes, rests, bakes, and lines them up in the window — every single one, himself.

Then they’re wrapped in our little brown paper bags, hand-stamped with the Mabel mark, and sent out into the world.

That bag has become a badge of honour — carried proudly through town by someone who managed to snag a loaf before they sold out (which they almost always do).

But Mabel is so much more than a bakery.

We remember your stories, your sick dad’s name, your last holiday.We celebrate your wins and stand with you in your lows.

We support local young people through the Swan Youth Project’s summer lunch programme — making sure kids who usually get free school meals don’t go without in the holidays.

We litter-pick in the rain.

We run markets in the square and champion other small businesses.

So yes — to some, it might be only bread.

But to us? It’s everything. ❤️