MABEL MERCH — REPRESENT YOUR FAVOURITE BAKERY IN STYLE

We’ve had a bit of a glow-up — new logo, same Mabel spirit. Our merch line is built for the fans, the regulars, the bread obsessives, and everyone who’s knows It’s not Only F*cking Bread!

Every piece is designed with our signature pink and terracotta tones, vintage-inspired fonts and that perfect balance of silly charm.

Soft camel cotton with our pink flag logo — the ultimate market-day tote. Sturdy enough for your weekly loaf haul, stylish enough for everyday life. Coal-coloured canvas with pink Mabel print. Simple, bold, and built to last — your daily bread carrier (or laptop, or wine, or dog snacks…).

Fabric

Heavy weight, 320 GSM, 100% cotton canvas

Construction

Reinforced shoulder straps, one large main compartment

One size 42cm x 42cm, Gusset width 9.5cm, Strap length 72cm